Some people come to La Urbana and take a burger to go. This time, there was good reason to take the placemat too.
We teamed up with Lugo-born artist Leandro Barea to put his artwork on our tables. A limited edition that turned the paper that comes with every meal into something to look at, enjoy and keep.
Barea's humour and irony found a home among our burgers. A pink placemat, with his illustration and signature, inviting you to pause for a moment before the first bite.
For us, this collaboration is another way of making room for Galician talent. Of bringing the work of a Lugo creator to everyone who sits down to eat at La Urbana, and making it part of the experience.
There was one small problem: eating a burger and keeping your placemat spotless takes some skill.
So we took the dilemma to social media. If you managed not to make a mess, you could take the artwork home. We also invited people to share the result and tag us: we wanted to see who could finish their meal without leaving a trace.
Barea made it hard to want to stain it. Our burgers made it hard not to.
That's what #LaUrbanaStyle means to us: burgers, creativity and collaborations that bring a little of who we are to every table.
The project was also featured in Diario de Santiago (in Spanish).
For the first time in our Signature Burgers, the bun is brioche. Lucía Freitas, from A Tafona, puts her name to La de la Rubia with Rubia Gallega beef and double chimichurri.
Vaca vieja, Padrón pepper, confit tomato and fresh basil. Martín Vázquez, chef at Indómito Bistró, puts his name to our new signature burger.
A date gone wrong, a stop for food and a few meigas. We sneaked into ‘Meigas dentro’, the fifth episode of Ferido: O Microdrama.