La Urbana lands in Santiago: how we opened at As Cancelas

On 15 May 2024 we opened our burger bar in Santiago de Compostela, at the As Cancelas Shopping Centre. We arrived with our artisan burgers, signature recipes by Galician chefs and a few surprises up our sleeve to celebrate. But this story started earlier, with a search for someone.

Ana, this all started with you

A customer called Ana had left us a Tripadvisor review saying she travelled from Santiago to Lugo just to eat our burgers. We had to thank her for that. And now we had some good news for her: she wouldn't need to clock up all those kilometres any more.

We set out to find her and asked for help on social media. But Ana never turned up. So we changed plans: the first ten Anas to come to the opening and prove their name would get a free burger. We never found our Ana, but the tribute still stood.

Ten green boxes around Compostela

On the morning of the opening, our little green man went out to hide ten green boxes around Santiago. It was raining, of course. But there were burgers at stake, and a few drops weren't going to stop the mission.

Inside each box were instructions for bagging a free burger at our new place. #EncuentraLaCajaVerde had reached Compostela, and the party kicked off in the street.

First come, first rewarded. And there was more

At 1.30 pm we opened the doors of La Urbana As Cancelas. The first 50 people through the door got a voucher for a free artisan burger that very lunchtime.

We had a surprise for later arrivals too: 160 scratch cards with prizes of burgers, starters and desserts to redeem on a future visit. A great excuse to come back.

That's how we kicked off La Urbana in Santiago: looking for Ana, hiding boxes around the city and sharing our burgers from day one. All in true #LaUrbanaStyle.

ExtraDigital also covered the stunts we pulled to celebrate arriving in Compostela (in Spanish).